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OGX Digital Campaign
Role: Art Director, Target
Scope: Cross-Platform Layouts, Accessibility
Contribution - Created a series of cross-platform ads for OGX’s new Purple Toning and Coconut Curls collection on Target.com. Designed mobile-optimized banners, Pinterest ads, and responsive display units to highlight product benefits like frizz-free curls and brass-neutralizing toning. The visuals paired vibrant product photography with bold, clean layouts to elevate shelf appeal and drive click-throughs.​​
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