Target x Levi’s DENIZEN Brand Page & Digital Campaign

Role: Visual Designer, Roundel (Target’s In-House Agency)
Scope: Brand Page Design, Digital Ads, Accessibility, Carousel UI

Contribution - Designed a responsive brand page for DENIZEN by Levi’s on Target.com, aligning Levi’s visual identity with Target’s accessibility and UX guidelines. Created product carousels for clear category browsing and designed a suite of digital and Pinterest ads to support the campaign. Resulted in a seamless brand experience across web and media touchpoints.

Overview

As part of Roundel’s partnership with Levi’s, I designed a dedicated brand experience page for DENIZEN by Levi’s on Target.com. This involved merging Levi’s brand identity with Target’s accessibility and web guidelines to create a seamless, shoppable and visually appealing experience.

The Problem

Levi’s needed a brand page that stayed true to their identity but also conformed to Target’s structured site templates and accessibility requirements — all while driving product discovery.

Goals & Constraints

Combine Levi’s brand voice with Target's digital ecosystem
Create a layout that is mobile-friendly and screen-reader accessible
Highlight product categories clearly with carousel functionality
Deliver adaptable creative for digital banners and paid media

Web Experience Layout

Brand page mockup blending Levi’s summer denim identity with Target’s clean UI and accessibility patterns. Features product carousels, modular blocks, and clear CTAs.

Digital Banner Campaign

Outcome

The brand page successfully met both Target and Levi’s visual standards, improved product visibility across categories, and provided flexible assets for omnichannel campaigns. The campaign rolled out across Target.com, paid display, and Pinterest, achieving strong engagement.

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